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China-In vs. China-Out: How to launch your startup in China China is a whole other ballgame The way we look at China and the way we think that other entrepreneurs should look at China is with great humility. China’s ecosystem is more challenging than any other I’ve seen, so if you don’t know how to take your first business steps into China, if you don’t have a plan and a very clear roadmap, and if you haven’t familiarized yourself with other companies’ case studies of failure, then it’s very likely that you’ll lose money in your attempt to launch over there.When we were building ironSource’s "