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It all started in 2001 with the invention of the Punch-A-Deal Key Tags. It all started in 2001 with the invention of the Punch-A-Deal ® Key Tags. Grocery stores, video stores, and top retailers experience tremendous success and customer loyalty by attaching this type of a Key Tag to their customers' key rings. There is a direct connection between your customers' keys, key ring, and their automobile. Consumers want to be rewarded for their loyalty. The Punch-A-Deal ® Customer Retention programs are the easiest to operate, are very cost-effective and are the most rewarding programs available. Just attach a Key Tag to every customers' key chain and wait for them to come back to redeem their punches. Think of the Key Tag as a continuous reminder of your business, your special offers and coupons-all in your customers' hands. Our Key Tags are available in two sizes: Large Key Tags are 2 5/8" x 1 1/8" and small Key Tags are 2 1/8" x 1 1/8"