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Sram Red Groupset 2013New Sram Red represents the pinnacle of road racing technology and delivers countless performance advantages to the professional and enthusiast alike. For 2012, the new Red continues in the Sram tradition as the leader in light weight, flawless shifting, and ergonomic advantage with gorgeous aesthetic styling.
How did we improve on the world’s best mechanical gruppo? We started with everything we knew, and then designed a brand new drivetrain from scratch. Each part was engineered with the twin goals of eliminating the superfluous while focusing on an overall synergy that translates into unmatched performance. Elegant and simple, RED perfects the riding experience through genuine innovation. SRAM RED changes everything.
