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In recent years, the level of student participation stationery companies year after year , which shows student stationery market structure is changing. " I was a student stationery 100,000,000 considered a ridge in crossed this bridge brands, there may be a few years later the industry leader ." Secretary-General of China Association of Chan Chi-sing commercial judgment unreasonable.

  Starting in 2011 , China entered the stationery industry reshuffle of students sign has become increasingly clear that the big brands have launched affiliated student stationery brand. Later, a student stationery companies gradually have developed a reasonable long-term development plan , the brand done fast, and a great one from behind posture.

  In today's market structure , "big" high-profile brands have started to enter the "small" student stationery market , clearly showing a high degree of importance to this extension field. During the interview , many brands business executives believe that the next 10 years, student stationery market, consumer demand will show a steady upward trend , the 2015 China stationery market size could reach 140 billion yuan .