Since 1995, the JOY brand has been a symbol of quality European footwear in Hong Kong and Mainland China, serving our prestigious JOY ladies.

Today, with over 20 shops in Hong Kong and over 300 shops in Mainland China,Joy is one of the largest, most popular brands in the region, serving Beijing, Shanghai, Guangzhou, Shenzhen and beyond. We continue to grow by applying our fashion viewpoint and accessing the finest quality shoes and bags, alll for our devoted clientele.