The winery was founded in 1999 by three families who had been traditionally making wine since 1916: The Alfocea Molina, Martinez Gil and Gil Vera Families. The winery was incorporated with a view to making quality bottled wines, using the experience of almost one century tradition and cutting-edge technologies applied to vineyards and wineries. In 2001, around 750,000 bottles were exported to the highly demanding European and American markets and today its sales enjoy a sustained increase as a result of the excellent price-quality ratio of the company's products. The Luzon estate has approximately 500 ha of vineyards with varieties such as monastrell (a local variety), tempranillo, cabernet sauvignon, merlot and syrah, which are grown with great care and control to succeed in making high-expression wines. To this end, various research and development projects are carried out in collaboration