Our motto: Making Embedded Technology Simple Some companies go for speed; "Our processor is the fastest!" they shout from the rooftops. Others go for great prices; "Cheap processors, get your cheap processors right here!" We go for simplicity. We do not make the fastest processors around. Our products are not the cheapest in China, either, but our products will offer you a joy to work with and save you valuable time. Right from the get-go, we have been focusing on simplicity. We are one of the first batch companies to offer comprehensive PC software with our Device Servers in China. Our Connection Wizard is considered quite innovative! With our programmable devices, we follow the same paradigm. BASIC is an obvious language choice, but we will not stop there. We have developed our own dialect and our own IDE. We have also made them, and you do not need an ICE machine